- The position is accountable for proactively soliciting and handling sales opportunities focusing on the MICE segment (agencies, DMC, incentive houses) as well 1 special industries (such as pharmaceuticals, automotive).
- Lead all day-to-day activities related to sales with a focus on building long-term, value-based customer relationships that enable achievement of sales objectives.
- Driving revenue growth by proactively identifying and pursuing sales opportunities within assigned client portfolio.
- Reaches personal sales goals and, together with the DOSM and GC&E (Groups Congresses & Events) Team, executes overall sales strategy of the hotel.
Principal Accountabilities
Managing Sales Activities:
- Responsible in achieving the room and catering sales objectives of MICE markets and segment.
- Act as the primary point of contact for client inquiries and concerns for his/her client portfolio
- Represents and promotes the hotel by maintaining constant contact with the market and the customer base of his/her responsibility through customer relationship management.
- Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.
- Solicit group business that enables the hotel to meet and/or exceed revenue goals in rooms, meeting&events and food&beverage.
- Negotiate group contracts/agreements for the hotel in accordance with current business and pricing conditions determined in the hotel’s selling strategy.
- Assists with selling, implementation and follow-through of group sales promotions, as well conversion support of the re-active sales team.
- Maintains and updates sales records as required.
- Prepare correspondence to customers; prepare and use internal (and/or company) sales systems, reports and statistics and file maintenance.
- Attend tradeshows & workshops, community events and FAM Trips and industry meetings (national and international), regular travel during pre-opening and opening year is required.
- Participate in business review meeting, pre-convention meetings, trainings and other sales-related meetings as required.
- Develops a close working relationship with operations and other departments in order to execute strategies at the property level.
- Provides other sales support where needed to other commercial segments, upon direction from General Manager and Sales Leadership, understanding and supporting overall sales strategy.
- Play a crucial role in expanding the hotel’s international footprint by establishing and nurturing relationships with Marriott Global Sales Offices and global Sales Managers.
- Identifies new business to achieve personal and the hotels’ revenue goals.
- Develops relationships within the MICE community to strengthen and expand customer base for sales opportunities.
- Create a sales activity plan for the MICE segment & its feeder markets on mid-term & long-term and accordingly implement it.
- Put & keep the hotel as leader in the market through the development of future and repeat business.
- Act as an “Ambassador” for the Cardo brand & hotel.
Providing Exceptional Customer Service
- Supports the company’s service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
- Services our customers in order to grow share of the account.
- Executes and supports the company’s customer service standards.
- Provides excellent customer service consistent with the daily service basics of the company.
- Sets a positive example for guest relations
- Interacts with guests to obtain feedback on product quality and service levels.
Knowledge of Market Trends
- Develop/maintain knowledge of market trends, supply and demand and competition.
- Gains understanding of the hotel primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solutions.
- Using knowledge of market trends, tools and target customer information to maximize revenue.
- Understands the overall market – competitors’ strengths and weaknesses, economic trends, supply and demand etc… and knows how to sell against them.
Minimum 4-year experience in similar role in comparable property with sizeable rooms and meeting spaces.